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Discover how Bvlgari accelerated its omnichannel growth through SEO/SEM synergy, AI-powered content, and a seamless digital experience — all enabled by Kleecks, the platform that transforms enterprise websites without code, limits, or tech bottlenecks.
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Business Case Authors

Diana Avelar
Kleecks
Strategy Director and Head of the Advisory
As Strategy Director and Head of the Advisory Division at Kleecks, Diana also holds the role of Business Excellence Director. She is responsible for shaping and executing digital strategies for enterprise-level clients, guiding them in the adoption of innovative, scalable, and high-impact solutions. Her work is grounded in a strong focus on operational excellence and digital transformation, with the goal of driving sustainable growth. By aligning technology, data, and business priorities, she enables organizations to enhance performance and maintain a competitive edge in rapidly evolving markets.
Laura De Filippo
Bvlgari
Global Omnichannel Senior Manager Bvlgari, LVMH
With more than a decade of experience in digital marketing, Laura De Filippo is specialized in developing performance-driven strategies and customer acquisition across all digital touchpoints. She currently leads Bulgari's global omni-search strategy, with direct responsibility for SEO and close collaboration with the paid media team to create smooth and effective customer journeys.

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